A surprising and shocking fact about diamonds is that, diamonds are not scarce in nature, in fact, they are found abundant in nature, so much that they could be sold at a price far less than what it’s sold at this point in time.
All this was because of exceptional marketing tactics; when the investors found that diamonds were abundant in nature, they knew that, all that they had worked for would go in vain, hence in order to prevent that, they portrayed diamonds to be invaluable and rare; they marketed diamonds as the most precious stones, through which they made it a woman’s best friend.
Then came in the diamond ring strategy; the strategy that they applied for this was that, they made it look as if, if you wish to win a woman’s heart or are proposing her and are desperate to hear a yes, you ought to present her with diamond rings or else she would be disappointed and end up giving you a No. They also made it an absolute necessity for wedding as well, where the bride to be, is ought to be presented with a diamond wedding ring or diamond suds, or she is ought to be disappointed for the rest of her life.
All these marketing strategies made the investors richer and richer, however the common man was yet again fooled, through some intelligent marketing tactics.
No comments:
Post a Comment